It's... SummerReign Cosmetics:
So who am I and what am I doing on the Simply Mei Blog?
My name is Ashley Summerville, CEO of SummerReign Cosmetics - - my budding lipstick business.
I graduated from the University of North Carolina at Charlotte with a Bachelor's degree in Biology and just recently received my Master's Degree in Clinical Research from Walden University. Science has always been my passion since I was a little girl. In fact, I moved to Durham, NC just to pursue a scientist career and well - -that is where my drive started!
One day, my daughter and I were doing some cleaning and I happened to actually read the labels of some cosmetics that I have. I was appalled at all the horrible components that are in products that we use from day to day. So I decided to put my passion and cosmetics together and make an all natural lipstick line!
(Ashley's daughter pictured above -- Get a load of her cuteness!)
This idea came to me in February 2017. I completed my formulation by March 2017 and in April 2017 I launched my first brand of all natural/organic lipstick. I chose the name SummerReign from combining my last name (partially) with reign for royalty - - which we all are in our own unique way. It's all about tapping into that inner queendom
If you would have asked me a year ago would I ever imagine having my own business, I would have told you no. There were nights of no sleep, but I did not give up and the hard work is paying off. Not only do I feel great when I wear my product, it feels good and does not make my lips feel dry at all!
I encourage everyone to take a look at the chemicals and by-products that are in applications that we put on and in our body. It is important to understand the long term effects that it could possible have!
CEO SummerReign Cosmetics
Well hello guys!
Simply Mei here and of course I had to sample the SummerReign Cosmetic line for myself. Let me just tell you, I instantly fell in love with the "Hawaiian Island" lipstick that Ashley shipped for me to try out.
(SummerReign's Hawaiian Island lipstick pictured above)
Now listen, I would hardly call myself being anywhere nearly as skilled as the MUAs that I envy on YouTube. (Calling all MUAs, teach me the ways of the slay please) To be honest, I just recently learned how to "fill in" and sculpt my eyebrows a few months ago. Yes, I give you makeup connoisseurs the green light to judge me. Being a novice to the makeup scene, I don't have a "go-to" lipstick brand. I'm still kind of out here winging it, exploring, and learning.
A typical shopping trip to a make up store kind of goes like this: *walks down the aisle* "Hey, that's a nice color. Yep, I think I'll buy that lipstick."
It was quite ironic when I received a message from Ashley, an actual CEO of a lipstick business, asking to try out her products. What did I know about lipstick outside of trying to choose the best colors for my complexion? Before our encounter, thinking about what chemicals my lipstick purchases contained was the last thing on my mind.
However, I'm glad that I did have the opportunity to sample Ashley's organic lipstick line. Oh my goodness! To be completely honest, I think I started feeling myself a little too much and got camera happy as soon as I applied it to my lips.
Look at me *Cardi B voice*...
(SimplyMei pictured above rocking the Hawaiian Island lipstick)
Aside from being an absolutely gorgeous color, if I could describe this lipstick in one word it would be: moisturizing. Yes, moisturizing. I didn't know a lipstick could FEEL quite this way and I think a large part of that has to due with it being organic.
I've ran into many lipsticks that are cute for pictures BUT dry my lips out. I've also ran into many lipsticks that weren't as matte but they were just too glossy and not as pigmented as I would like.
Ashley's lipstick line provides you with a balance - - at least I think so. With SummerReign's lipstick it looks like I'm rocking more than a tinted lip gloss and it doesn't cause my lips to crack from drying. I mean chapped lips ain't the cutest thing in the world. I also didn't find myself having to constantly reapply the lipstick throughout the day which was nice.
Listen. I might not be an "expert" but you don't have to be an expert to KNOW when something is just dang good. The best part about it all is that I can rock cute SummerReign lipsticks without worrying if there are chemicals embedded that may be costing me my health. Does your lipstick do that for you?
I encourage everyone to try it out for yourself! Currently SummerReign Cosmetics offers two collections:
- The "All Natural" Collection offers 8 colors. (pictured below)